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On Silver Chips Online, it's become a tendency for TechnoLogical blogs to reference the mighty influence of the internet and how it has shaped the way information is disseminated in our society, but how can you blame us? As we've embraced the age of the internet we've also stepped into unprecedented legal areas of the U.S. constitution that our founding fathers couldn't have foreseen: internet privacy, cyber bullying, phishing scams, piracy and distributed denial of service attacks, among other issues. The internet has created so many pressing issues in our lives that it has become impossible to ignore.One such issue is between Time Warner Cable and Google over developing fiber-optic networks for the American consumer. Over the last couple of years, Google has been developing a project called "Google Fiber" which would essentially provide high speed broadband internet at one gigabit per second for free. On Mar. 30, 2011, Google announced that Kansas City would be the first community where the new network would be tested and being that it's free service, it has been getting a lot of praise. Google wants to expand its fiber-optic network across all 50 states; however, cable companies such as Time Warner Cable are not pleased. At the Morgan Stanley Technology Conference on Feb. 27, Time Warner Cable's chief financial officer Irene Esteves made the claim that American consumers don't deserve the high speed internet of fiber-optic networks. "We're in the business of delivering what consumers want, and to stay a little ahead of what we think they will want," Esteves said. "We just don't see the need of delivering that to consumers."
However, this problem is not just rooted between Time Warner Cable and Google; it involves the millions of dissatisfied costumers of Time Warner Cable and the other cable companies that have been paying exorbitant prices for their internet for far too long. Cable companies such as Time Warner Cable and Comcast have regional monopolies over the consumers of America for broadband service and because the internet market is horrendously uncompetitive, they can hike up their prices and rake in profits.
In addition, they also rely on lobbying power to leave the area of monetizing internet services mostly vague and unregulated. Most Americans see Comcast just as untrustworthy as BP, the oil company that spilled over 4.9 million barrels of oil in 2010, but unlike BP, which has a wealth of competitors such as Exxon and Shell, if only Comcast is provided in their area, they don't have a choice.
So, is Time Warner Cable the devil and Google the knight in shining armor? Not necessarily. As much as I would like to outdo the other articles in calling Time Warner Cable a detestable, draconian business conglomerate, Google is just as powerful as Time Warner Cable. Google is certainly more progressive in its belief in providing more high-speed internet, but that can also be as a result of the obvious weakness in the cable companies' business strategy that angers its customers. Free internet across all 50 states sounds nice, but as the company grows more omnipresent with its services such as Gmail and Google Adsense, it seems like Google wants to take over the world. Google Search Engine is a testament of how successful and universal Google Fiber might be, as with its lightning fast searches come pay per click advertisements and data mining. Not that I'm complaining since it is an excellent service, but it's good to be wary of good things that are handed down far too often.
In the next few months, it'll not only be interesting to see how Google's fiber-optic networks will be beating the traditional broadband of the cable companies, but also how Google will be quietly positioning itself to pounce on other markets.
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